How we improved our sales analytics with a Chrome extension

First, let’s look at what a Chrome extension is?

Chrome extensions let you add functionality to the Chrome web browser without having to dig deep into the native code. You can create new Chrome extensions using the core technologies that web developers are familiar with — HTML, CSS, and JavaScript.

A chrome extension is an integration of your web application into the browser. An example of a popular extension is Adblock. It’s an extension that blocks ads on websites.

If you don’t use chrome extensions, you can see examples at the chrome webstore https://chrome.google.com/webstore/category/extensions.

How we use extensions. A real example.

As you know, we have an agency on Upwork and our managers respond daily to requests, job offers from potential customers. To build more effective sales on Upwork, we need to count the conversion rate from the “proposal sent” stage to the “task discussion” stage. We also need to analyze which keywords are the most responsive to our proposals and analyze the sales managers’ cover letters.

Previously, for this purpose managers filled out a summary table in a google doc, in which they manually entered all this information.

It took a lot of precious time and it was impossible to analyze the data in such a format. That’s why we made an extension that collects data from the necessary fields from Upwork pages when sending a proposal and sends all that data to our CRM, creating a new deal.

So, thanks to this extension, we can easily control the sales department in one place and analyze its work at the first stage of a deal.

To automatically analyze this data, we’ve already started developing our plugins for our CRM, which we’ll talk about in the next articles.